LifeLine — Privacy Policy
Last updated: 2026-08-30
Effective date: 2026-08-30
This Privacy Policy explains how Sean Lynch ("we", "us", the "Developer") handles information in connection with the mobile game LifeLine (the "Game"). If you do not agree with this policy, do not use the Game.
1. Summary
- The Game is single-player. Your life-sim save data stays on your device. We do not operate accounts and we do not have a server that stores your game.
- We show ads and offer optional in-app purchases. The companies that provide those services (Google AdMob and RevenueCat) process limited technical data to make them work and to prevent fraud.
- We use a crash-reporting and analytics tool to understand stability and how the Game is used in aggregate. Usage analytics are off by default and only begin if you turn them on, or where local law treats them as permitted.
- We do not sell your personal information. We do not knowingly collect data from children under the age required by your local law.
2. Information processed
2.1 Data you provide
The Game does not ask for your name, email, address, phone number, photos, or contacts. Character names and choices you type exist only inside your local save file.
2.2 Data stored on your device
- Your game save (progress, characters, settings, purchase-entitlement flags). Stored in the operating system's app storage and, on Apple devices, the Preferences store. You can export or permanently delete it from Settings → Your data inside the Game.
2.3 Data processed automatically by third-party services
Depending on your consent and region, the following may be processed:
| Purpose | Data | Provider |
|---|---|---|
| Serving ads (opt-in rewarded video only — the Game shows no other ads) | Coarse device and app info, IP address (used transiently for ad delivery and fraud prevention), ad-interaction events. No advertising identifier (IDFA) is requested or used — every ad request is marked non-personalised. | Google AdMob |
| Measuring and preventing invalid ad traffic | Device and network signals | Google AdMob |
| Processing in-app purchases and restoring them | Store transaction identifiers, purchase receipts, a randomly generated app-install identifier | RevenueCat + Apple App Store / Google Play |
| Crash reports and aggregate usage analytics (opt-in) | Crash stack traces, device model and OS version, in-game events such as "life started" or "age reached", a randomly generated install identifier | None currently — analytics are collected only on-device and are not transmitted. If this changes, this policy and this table will be updated before the release that enables it. |
We do not receive your real-world identity from any of these providers.
3. Legal bases (EEA / UK users)
- Consent — storing and reading information on your device for advertising, and optional analytics.
- Legitimate interests — non-personalised advertising, fraud prevention, crash diagnostics necessary to keep the Game working.
- Contract — processing an in-app purchase you request.
You can withdraw consent at any time in Settings → Privacy & ads or through your device's ad-settings and tracking controls.
4. Advertising and your choices
- Ads are never personalised. Every ad request the Game makes is flagged non-personalised, regardless of your settings or region. We do not build an advertising profile of you and we do not sell or share your data.
- The Game never asks to track you. It does not request your advertising identifier (IDFA), so iOS never shows an App Tracking Transparency prompt for LifeLine. If you ever see one attributed to this app, it is not us.
- In the EEA and UK you will see a consent prompt from Google's consent tool on first ad load. It covers storing and reading information on your device, which non-personalised ads still do — not personalisation, which we do not do either way.
- Every ad is opt-in. The Game shows no banners and no interstitials, and never interrupts play with one. Ads appear only when you choose to watch one for a bonus, and the whole Game is playable without ever watching one.
- Purchasing the Lifetime Pass removes advertising entirely.
More about Google's ad data practices: <https://policies.google.com/technologies/partner-sites>
5. In-app purchases
Purchases are handled by the Apple App Store or Google Play and by RevenueCat. We receive confirmation that a purchase or restoration succeeded and a non-identifying transaction reference. We never receive your card number or billing address. Refunds are handled by the store, not by us.
6. Data retention
- On-device save: kept until you delete it or uninstall the Game.
- Ad and anti-fraud data: retained by the ad provider per its own policy.
- Purchase records: retained by the stores and RevenueCat as required for tax, accounting, and dispute resolution.
- Crash/analytics data: retained by the provider for a limited window (typically up to 90 days for crashes) then deleted or aggregated.
7. Sharing
We share data only with the service providers listed in Section 2.3, acting on our instructions, and only as needed for the stated purpose. We may disclose information if required by law or to protect our rights. We do not sell personal information and do not share it for cross-context behavioural advertising beyond the ad function described above (which you control via consent).
8. Children
The Game is rated for mature audiences and is not directed to children. We do not knowingly process personal data from anyone under the minimum age set by their local law (for example, 13 in the United States, 16 in parts of the EEA). If you believe a child has provided data, contact us and we will delete it.
All advertising in the Game is non-personalised, for every user, in every region — including any user for whom age-appropriate treatment applies.
9. Your rights
Depending on where you live, you may have the right to access, correct, delete, or port your personal data, to object to or restrict processing, and to withdraw consent. Because the Game stores your save locally, you can exercise deletion directly in Settings → Your data → Delete all data. For anything held by our providers, email temveno@gmail.com and we will pass the request on or action it within the time your law requires.
California residents: we do not sell or "share" personal information as those terms are defined by the CCPA/CPRA, and we do not use sensitive personal information for inferring characteristics.
10. Security
We rely on the operating system's app sandbox and on our providers' security programmes. No method of transmission or storage is perfectly secure.
11. International transfers
Our providers may process data in the United States and other countries. Where required, transfers rely on Standard Contractual Clauses or an equivalent safeguard offered by the provider.
12. Changes
We will update this policy as the Game changes and will revise the "Last updated" date. Material changes will be surfaced in the Game.
13. Contact
Sean Lynch Email: temveno@gmail.com
We aim to respond to any privacy request within 30 days.